MLB captivating nerds must lean into the provocative data to succeed
Baseball could be the most popular sport in North America, yet MLB currently only comprises 30.6% of the total sports audience. The NFL, NHL, NBA and Major League Soccer all have larger reach than MLB combined.
How can MLB increase their audience? By leaning into data to create captivating content that engages with “nerds”.
Nerds love data because it enables them to understand complex systems in a digestible way. Data also allows nerds to visualize trends and make predictions about the future.
By engaging with nerds, the MLB can grow their fanbase and revenue. For example, by providing data-driven insights on players’ skills, performance, and potential outcomes of trades.
In addition to data-driven insights, the MLB can also create compelling content by telling stories about the players or teams behind them during the game.
Also after the game this content can be distributed via social media platforms like Facebook or Twitter. It can take the form of podcasts or audio dramas that are available for download at no charge (iTunes).